WANT TO TAKE A BEAUTIFUL CHANCE?

There’s a rule that says an industry has to be competitive to succeed. That rivalry drives progress. That pulling down your peers is the only way forward. 

From where we’re standing, that’s a race to the bottom. 

Digital fashion doesn’t want to conform. It’s a new universe where we can challenge the narrative of “but this is how it’s always been”. Forget business as usual, we want business unusual. 

Along with @carlings_official, our fellow digital fashion pioneers, we’re thrilled to celebrate a milestone: FFROP #10, our latest file drop that you can download for free to build up your digital fashion wardrobe. Carlings has given us the patterns of their stunning ‘Intoxica’ coat to share with you.

We first worked together on this piece for @i-d magazine, when we dressed several fashion influencers in digital fashion, including our muse @enamasiama.  

This is the fashion world we want to participate in, one that thrives on collaboration and co-creation. Where we amplify one others’ voices, not shut each other down. The toxic status quo should take a hit, not the creators. 

Progress comes from pushing boundaries, not shaping ourselves around inherited ideas. Where ‘cultural norms’ of behaviour, beauty, gender, and business, were formed by a society that no longer represents what we can be. 

Of course we’re free to cherry-pick the parts that still speak to us. So we’ll take this thought from one of the world’s great creative minds: according to Albert Einstein “The measure of intelligence is the ability to change.”

Digital fashion is an open door. In this new world we get to change not only how we act, but how we think. It’s a beautiful chance to be more open, expressive, collaborative, generous, creative, and less destructive. Let’s take this chance for change together, it’s clearly the smart thing to do.