THE FABRICANT has worked with Under Armour to create photo-real seasonal digital catalogues of entire collections for internal communications and global sales meetings.

By digitising the content production pipeline, Under Armour benefited from higher engagement 3D visuals and significantly reduced time to market and waste of resources. 

Collections were shown in hyper-real 3D stills and animation, giving instant access and insights into the themes, shapes, patterns, and inspirations behind an entire new season output.

Entire collections were created digitally, with high fidelity, so sales and marketing teams could continue to operate remotely without ever boarding a plane or crossing a border.